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WINNING BACK THE CUSTOMERS IN THE INTERNET AGE
Most shoppers today agree customer service continues to deteriorate. Fifty percent say it's getting worse and 80 percent say it's not getting better, according to surveys by BIG Research, a Worthington, Ohio, research firm that found shoppers so unforgiving they vote with their feet. Surveys found 88 percent of shoppers blame the store for the sin of a single employee.>more>


EXTREME ADS AIM TO SHOCK 'EM AND LOCK 'EM
Sunday, April 16, 2006
By Kelley Beaucar Vlahos

In a television commercial for Capital One, a man and a woman tumble head over heels down a rocky ski slope - without the snow. Change the channel and a man gets attacked by squirrels in Western Union ad.>more>

 

Giveaways Bring Brisk Business to Department Stores
(PRWEB) March 13, 2006
“Retail marketing expert Pearl Mintzer says big retailers have themselves to
blame for sagging sales. The big stores are too slow to pick up trends
before they peak,” says veteran designer,
>more>

Retail Trends leave little room for the middleman

Tuesday, March 7, 2006
By RHONDA ABRAMS
Gannett News Service
The other day I was an advertisement for a new retail store owned by a
granite quarry. They were selling countertops and paving stones made of
their own granite directly to consumers. >more>


Unused gift cards swell bottom lines

By Mark Clothier
Bloomberg News
Posted February 25 2006

U.S. retailers are increasingly finding profits from a new source: unused gift cards.
Limited Brands Inc. said this week that unspent gift cards contributed $30.4 million to fourth-quarter revenue, boosting profit 4 cents a share. Best Buy Co. reported 4 cents in earnings last quarter from gift cards that it concluded would never be redeemed. Home Depot Inc. in June reported $43 million in pretax profit from cards sold before 2002. >more>

February retail sales show an end to spending spree
By ANNE D'INNOCENZIO
THE ASSOCIATED PRESS

NEW YORK -- The reappearance of winter weather stalled retail sales growth last month, leaving merchants and industry analysts wondering whether the consumers who shopped gleefully in January are now retrenching amid higher energy prices and interest rates.>more>

$35+ Billion Gift Card Market Outpaces Apparel as Holiday Favorite
Tuesday February 14, 10:13 am ET

NEW YORK, Feb. 14 /PRNewswire/ -- Having replaced apparel as the holiday gift purchase of choice, gift cards-a swiftly growing subset of the larger prepaid card market-have grown into a $35.3 billion industry, according to The U.S. Prepaid and Gift Card Market, a new report from market research publisher Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports. >more>

Retailers Show Strong First Quarter Sales
By Alan Fein
(AXcess News) New York - According to the National Retail Federation (NRF), retail stores nationwide are showing a strong start in the first quarter, fueled by holiday gift card holders lured in by clearance sales and promotions. >more>

February 2006
It`s a Gift
Gift certificates gain acceptance - and GiftCertificates.com benefits
By Bill Siwicki
It used to be that receiving a gift certificate was a letdown: no gadget to play with, no clothes to try on, no book to read. The instant gratification of a tangible gift just wasn't there. In recent years, however, the desire by gift recipients for instant gratification is being overridden by a wish to select their own gifts. >more>


Tradeshow News



CHICAGO FALLS TO 3RD AS CONVENTION CITY
April 26, 2006
Las Vegas has strengthened its claim as the king of convention cities, hosting a record number of the largest trade shows in 2005, new industry rankings released Wednesday show. >more>


TRADE SHOWS BIG AND GROWING
26 April 2006
by Chris Jones
Las Vegas Gaming Wire
The $7.6 billion beast is growing.
And as its appetite expands, Las Vegas' convention and trade show industry is swallowing business once held elsewhere, according to a survey being released today. For the 12th consecutive year, Las Vegas topped the Tradeshow Week 200, an annual listing of the nation's 200 largest business events.>more>


Bang for your buck: Getting the most from trade shows
The business journal of Phoenix - March 10, 2006 by contributing writer
Throughout the United States, there are 10,000 trade shows a year attended
by 120 million people who spend $90 billion. So what's the trick to making
them work for you? >more>

Hey you, look over here
Trade show companies show off gaze-grabbing displays at Exhibitor 2006
As trade shows and conventions become larger and more elaborate, exhibitors
have grudgingly learned it's much harder to push a message through the
clutter. For every big name manufacturer with a multimillion-dollar booth,
>more>

Seven Sneaky Ways Exhibit Staff Sabotages Your Booth

Everyone Says you shouldn't talk on a cell phone or read the newspaper when staffing a trade show exhibit. But there are several rarely-discussed indiscretions that may be dangerously toxic to your customer relationships.
By Charles Pappas
>more>

Six Trade Show Trends for 2006

February 14 2006
While corporate budgets are set and plans are made for trade shows in the first half of 2006, Julia O'Connor, of Trade Show Training, inc. has spotted these trends that affect the entire year. >more>

Survey Predicts Trade-Show Industry Grows
9 February 2006
by Chris Jones
LAS VEGAS -- U.S. trade shows are poised to grow in 2006, with key executives projecting increased revenue and hiring, a new survey shows.
"The wind is at the back to this industry, no question," said Michael Hughes, associate publisher and director of research services for Tradeshow Week. >more>

Tidbits from Toy Fair 2006

Jim Hill braved this past weekend's blizzard in NYC just to bring you an update from the American International Toy Fair. Learn what's coming from the "Toy Story and Beyond" line as well as get a glimpse of the new CG Mickey
by Jim Hill - 02-14-06

So you wanna know what the future really holds for Hollywood. What films are in the works for 2007 and beyond. But where exactly do you get info like >more>


Marketing News

 

FEBRUARY 8, 2006
News & Features
By Steve Portigal and Niti Bhan
Core77 Shopping for Innovation


What you need to know before hiring a design firm
Getting Started

You've read all the articles and can't possibly stomach one more column on
the iPod. It's clear that design+innovation is the hot topic for
business--with businesspeople taking more active notice of the design scene,
and designers focusing more on strategy. >more>

The Feel-Good Home
By Maria Patterson
RIS Media
February, 2006
RISMEDIA, Feb. 8 — The story of how longtime friends Larry Smith, PhD, a
clinical psychologist from Seattle, and Jack Cleeves, a builder turned
investor from Arizona, found themselves marketing to Realtors is fascinating
enough in itself. But what’s even more fascinating than the genesis of the
product they created is the product itself. >more>

This Week of 15th to 22nd November 1999:
Journal of Product and Brand Management | International Journal of Retail &
Distribution Management

Branding and Retailing
The practice of "marketing", which broadened the sales function to take
into account previously ignored factors, is based on a set of principles
based on scientific research emanating in the USA from the mid 1950's. >more>

Design2Market News
1/15/06
Stock & Option Solutions re-engineers their brand identity.
San Jose, CA, January 15, 2006
Stock & Option Solutions enters 2006 with a new look and new marketing strategy
After years of building business relationships, Stock & Option Solutions (SOS) decided to step back from their successful growth curve and re-examine their core values and focus on their vision of the future of equity compensation. >more>

 

 

 






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