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WINNING BACK THE CUSTOMERS IN THE INTERNET AGE
Most shoppers today agree customer service continues
to deteriorate. Fifty percent say it's getting
worse and 80 percent say it's not getting better,
according to surveys by BIG Research, a Worthington,
Ohio, research firm that found shoppers so unforgiving
they vote with their feet.
•EXTREME
ADS AIM TO SHOCK 'EM AND LOCK 'EM
In a television commercial for Capital One,
a man and a woman tumble head over heels down
a rocky ski slope - without the snow. Change
the channel and a man gets attacked by squirrels
in Western Union ad.
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